Club Wyndham

Like many timeshare companies, Club Wyndham faced plenty of challenges keeping its members satisfied—specifically, a lack of trust in the brand, dwindling enthusiasm for their offerings, and confusion about the complex timeshare process. Our campaign responds with a series of solutions to reverse that negative perception.

VACATION ROULETTE

Too often, members failed to make the most of their timeshare because they were unaware of all the destinations at their disposal. So we showed off that breadth of destinations with Vacation Roulette—an Instagram stories gameshow that sparks our deep-rooted urge to spontaneously get away.

TREAT YOUR FUTURE SELF

Limited availability in the near-term deterred most timeshare owners from going on Wyndham vacations. This series of social videos gives owners a taste of all the exciting destinations at their fingertips if they only plan ahead.

OWners helping owners

The most common complaint from timeshare owners was the overcomplicated nature of how they’re structured. But nobody is quick to trust advice directly from the brand they’re paying, so we recruited some of Wyndham’s all-star owners to answer the most frequently-asked questions.