State Farm: Meet The Hoopers
Before I arrived at Translation, they created a campaign for State Farm about a family of all-star basketball players and the agent who assists them. My role as an intern was to concept ways to improve their social media presence, so we came up with an idea for Damian Lillard's birthday.
(Click this link to see the commercial that our present is based on)
An Urban Dictionary contributor is responsible for the misspelling of the word teammate* in the above definition.
I also wrote and concepted all content for The Hoopers' Instagram and Twitter handles from May-August. State Farm made the account private when they retired the campaign, but I included some of my favorites below: