Hampton Jitney

-Miami Ad School Top Dog Winner-

The Hamptons attract a very specific demographic- a demographic that doesn't care for lowbrow transportation like buses.  So as a charter service that takes travelers to/from The Hamptons and Manhattan, The Jitney would like to make this clear... It's not a bus. It's The Jitney. 

 

Radio Spots

 

Bringing The Jitney to the Masses

The subway is a place deprived of luxury, so The Jitney decided to step in.

                                  The Jitney shows those poor uncomfortable subway passengers how the other half sits.

                                 The Jitney shows those poor uncomfortable subway passengers how the other half sits.

           The Jitney's jazz band is the only performance in the subway corridors without a hat on the floor- it's filthy down there.

          The Jitney's jazz band is the only performance in the subway corridors without a hat on the floor- it's filthy down there.

 

Further Refining ThE Jitney Experience

The Jitney added some amenities.

                                            Inside, trading will occur.  The new interior includes a real-time stock ticker.

                                           Inside, trading will occur.  The new interior includes a real-time stock ticker.

                   The Jitney now provides custom-monogrammed handkerchiefs, in case any of its passengers feel a bit snotty.

                  The Jitney now provides custom-monogrammed handkerchiefs, in case any of its passengers feel a bit snotty.

                         Shoe horns will be handed out at the beginning of each trip for passengers who left theirs at home.

                        Shoe horns will be handed out at the beginning of each trip for passengers who left theirs at home.